Ancient Art Form, Modern Approach
Kalam Shastra is an all women community-based brand that makes kalamkari (a traditional Indian art form that is 3000 years old) fabric for lifestyle apparels from Tirupati.
They mainly paint botanical themes on fabric, breaking the traditional forms and taking inspiration from nature around them.
Video and image credits: Thilak Reddy (founder of Kalam Shastra), Artisans– Sumathi, Kala, Vani, Haritha
BRANDING
LOGO DESIGN